Privacy Policy

1. Information We Collect

When you visit PetMed Outlet (petmedoutlet.com), we collect certain information about your device, your interaction with our comparison tables, and information necessary to fulfill contact requests:

• Device Telemetry: Web browser version, IP address (anonymized), operating system, screen resolution, and language preferences.
• Usage Metrics: Referring URLs, pages viewed, time spent on comparisons, outbound pharmacy link clicks, and search queries within the site.
• Voluntary Correspondence: Name and email address when you voluntarily submit a message to our research team via our contact form or directly to contact@petmedoutlet.com.

2. Google Analytics 4 (GA4) & Tracking Technologies

We use Google Analytics 4 (GA4) to analyze aggregate visitor traffic and evaluate consumer interest in various pet medication categories. GA4 collects data using first-party cookies that measure outbound clicks to partner pharmacies (via our /go/* routing redirect engine).

GA4 IP anonymization is enabled by default. We do not store or transmit personally identifiable medical records, veterinary clinic client IDs, or personal prescription details.

3. Google AdSense & Third-Party Advertising Cookies

Third-party vendors, including Google, may use cookies to serve advertisements based on a user's prior visits to our website or other websites on the Internet:

• Google's use of advertising cookies enables it and its partners to serve advertisements to our visitors based on their visits to PetMed Outlet and/or other sites across the web.
• Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
• Alternatively, users can opt out of third-party vendor use of cookies for personalized advertising by visiting AboutAds.info or the Your Online Choices consumer portal.

4. Affiliate Referral Links & Attribution Cookies

When clicking on outbound affiliate or price-check links (e.g. Chewy, Walmart PetRx, Allivet, Petco, Awin, CJ Affiliate), a temporary attribution tracking cookie is placed by the respective affiliate network to track referral commissions. These cookies do not contain sensitive personal identifying medical data and expire within standard attribution windows (typically 1 to 30 days).

5. GDPR & CCPA / CPRA Consumer Rights

Depending on your jurisdiction, you enjoy specific legal rights regarding your personal information:

• Right to Know & Access: You may request disclosure of any personal data we have retained.
• Right to Deletion: You may request prompt deletion of correspondence or contact records.
• Right to Non-Discrimination: We do not discriminate against users exercising privacy rights.
• Zero Sale of Personal Data: We never sell, rent, or trade user email addresses or browsing profiles to data brokers or third parties.

6. Contact Our Privacy Officer

For privacy inquiries or to submit a data removal request under GDPR/CCPA, please contact our designated privacy coordinator at contact@petmedoutlet.com.